Lovely Land is the first world in Horrid Henry: The Good, The Bad and the Bugly.
Despite looking like a peaceful land, Lovely Land is a happy yet and when advancing, quite dangerous place as there are collapsing bridges, bottomless chasms, attacking bunny enemies and even a Happy Hippo boss.
The appearance shows a forest of trees which have many berries in them and houses which are made of sweets. Behind them shows a bridge made of chocolate and a sky with multiple rainbows. Multiple mushbooms and chocolate hobblers appear. Boulder sized stones and elevating cloud function as platforms.